PC Summer Insiders Report

In 2021 we officially kicked-off summer with the big reveal of PC’s new lineup and an emotional connection with the masterbrand. Otherwise known as the Summer of Yuzu.

Touchpoints included:
TV :10
TikTok HashTag challenge and takeovers
OLV
Digital display
Social (organic and paid)
FLIPP
pc.ca and PC express web experiences
photography and video art direction

Art Director: Sonia Segat-Ayala
Copywriter: David Wotherspoon
Videographer/Photography: Edward Pond
Food Stylist: Nicole Young
Stylist: Martine Blackhurst
Custom Music & lyrics: TikTok

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PC Summer