SONIA SEGAT-AYALA
ART DIRECTION + DESIGN








M&M'S FLAVOUR VOTE
Check-in to M&M’s Arrivals, a vibrant pop-up shop in Union Station with exclusive merchandise inspired by M&M’s 3 new 2019 international flavours.
For 3 weeks guests were invited to step into the pop-up shop to cast their vote for their favourite flavour, pose for a photo-op in our plane seats, and browse unique M&M’s merch inspired by England, Thailand, and Mexico.
Creative included custom website design, exclusive merchandise design, interior design, flip board media wall and fun wayfinding decals.
Branded umbrellas, pens, tees, towels, beach bags and more were available exclusively at the Union Station pop-up shop and the response was overwhelming!
Creative Director: Alex Furrer
Senior Art Director: Sonia Segat-Ayala
Copywriter: David Savoie
Build: Astound Group
Photography @springmorris