SONIA SEGAT-AYALA  
ART DIRECTION + DESIGN

PC HOLIDAY
INSIDERS REPORT

In 2021 we developed a holiday campaign that inspired customers to reconnect over innovative new products. The ultimate goal being to motivate over 8 million Holiday shopping trips that would include at least one PC Insiders Report Holiday product.

Touchpoints included:
OLV :06 / :10
TikTok
Digital display
Social (organic and paid)
FLIPP
Signage
pc.ca and PC express webexperiences
Photography and video art direction

Art Director: Sonia Segat-Ayala
Copywriter: Sarah Szloboda
Videographer/Photography:
Edward Pond /Jodi Pudge